Posts tagged Apple

IPhone, one by one out to require replenishment of phone calls and mail delivered to the terminal operating subsidiary of China Unicom, Unicom Huasheng, Strong Sales in the hard-won occasion, iPhone cell phone has a large area in the country out of stock, hardly an unusual one machine demand situation, which in the end is how it caused? Investigation, this reporter found that it cut prices which, while Unicom iPhone packages bring significant increase in sales as the main factor, the same time, Apple’s prospects for miscalculation on the iPhone, resulting in a serious shortage of production and supply is another reason for surprise, reflect iPhone sales in China’s tortuous road.

iPhone shortage dilemma

“IPhone out of stock” from late April, the distributors of this information began to spread. May 3, China Unicom Beijing Chaoyang Road business hall, for this problem, a salesman, said: “Beijing is able to guarantee the basic supply iPhone, I heard a lot of business outside the Office of shortages, the flagship of the general operating room around the positive Available. ”

Diagonally opposite the Suning Appliance stores who sells mobile phones, Chaoyang Balizhuang clerk said that currently China Unicom to ensure their supply, restrictions on social stores supplies, many mobile phone stores have been unable to sell iPhone bare metal, the main guarantee of the contract packages in China Unicom The iPhone mobile phone supplier.

The terminal operating subsidiary of China Unicom, Unicom Huasheng in an internal report that describes: “Although the iPhone early May showed a good sales momentum, but the channel inventories extremely nervous, especially the 16G product out of stock, Guangdong, Beijing, Jiangsu , Shandong province, such as sales of inventory have been serious emergency, the current arrival can only meet its own sales channels a large part of Unicom’s provincial needs. ”

Our reporter was informed that the report also points out: “With the 51 new charges after the policy of China Unicom started, iPhone absolute sales volume and contract programs have a greater than before the upgrade. May the absolute growth in sales of the chain nearly 100%, average daily volume in May contract plans an increase of nearly 140% higher than before. ”

The report also recommended to higher authorities: on the one hand to minimize the iPhone to sell bare metal, while the main contract to sell iPhone Package (includes iPhone and Unicom to the user’s purchase subsidies), on the other hand, the producers informed of sales, positive for sourcing, to ensure market supply and delivery to the dealer channel. IPhone shortage situation is expected to ease over time to meet the needs of users and channel agents.

Lower prices and less attractive double effect parallel

An iPhone, Zeng Unicom has repeatedly evaded sales, but now it shows sell out was in short supply situation, it really surprising, in fact, iPhone all the problems in China, the main initiator of the price and parallel imports.

China Unicom in October last year began selling iPhone, Nov. 3, at the Unicom EGM, Lu Yimin, president of China Unicom, said the official release iPhone 3GS 4-day period, iPhone sales have reached 5,000. In fact, this figure is not high, compared with Unicom Korea late to start selling iPhone, but opened the domestic sales amounted to 30,000 a week.

Success Xiao He, Xiao He also lost, resulting in consumers iPhone loves and hates, meandering main problem is price, and now iPhone sales are popular because the price. Earlier, China Unicom began on May 1 implementation of the new 3G tariffs. At the same time, Unicom version of iPhone contract plans will also change, most low monthly fee reduced to 96 from the 126 yuan to stored Huafei way down to participate in the contract price is about 1000 yuan, the overall 20% price cut, the user The entry threshold decreased substantially.

Reporter’s survey also shows that the current iPhone greatly reduced the attractiveness of parallel imports, before the online version of 5450 yuan in Hong Kong offer 16GB, 32GB Hong Kong version of 6350 yuan, respectively, than the genuine licensed iPhone lower 430 yuan, 640 yuan, 8GB version of a large number of U.S. goods less than 1,000 yuan Unicom licensed authentic, but iPhone 3GS 16G version and promises only to use stored Huafei enjoy ¥ 0 286 Package purchase, or complimentary iPhone, but also cost-effective than parallel, so the previous prices depressed by a sudden release of user needs, resulting in short supply China Unicom version.

In addition, all software changes have been parallel imports iPhone, Apple does not give authorization, can not be upgraded, 8G version easier to “escape” upgrade, 16G hard upgrade version and the 32G version, therefore, parallel version of the user focused on the 8G, and 8G version has gradually become outdated, high-end users have begun a comprehensive approach to the Unicom version.

This week will ease

The promotion of these two factors, the particular stimulation iPhone price cut, iPhone sales start hot. Unicom, iPhone sales after the original plan 51 70 000 sprint, in fact, the final result is simply not “sprint”, but ran out of supplies throughout the letter as numerous as snowflakes, channel inventories extremely nervous.

Even so, iPhone should not supply an emergency, our reporter was informed that the situation is that in March this year, iPhone supplier of Apple iPhone on the sale of Unicom’s judgments lack of adequate supply of goods had not been arranged, even Unicom iPhone price cut and did not cause Apple adequate attention. Results so far beyond Apple’s hot-selling situation of imagination, but before the development of production plans at present can not meet supply needs.

In this case, it is learned that Apple has gradually adjusted its production plans this week to China Unicom’s supply of goods increased.

“Good things Buchou Mai.” China Unicom, a senior who said so firmly outside. In fact, iPhone sales after many twists and turns, “good things have to pay attention to inexpensive.” This is a consumer response.